This was supposed to be a positive review of Seeking a Friend for the End of the World, but a funny thing happened on the way to posting. The first box office projections started coming in and I found myself enthralled by the widely diverging fates for Friend and Pixar’s Brave, the two big chick flick contenders this weekend.
The source of my fascination is a question that keeps popping into my head with each successive tent pole’s release – simply put, and pardon my language in advance, ‘WTF is going on at the marketing departments in Hollywood?’ It could be just me, but the campaigns this summer are looking increasingly slap dash and a little clueless even. This looks to be the case right across the board with films as divergent as Rock of Ages, Prometheus, Abraham Lincoln Vampire Hunter, Spider Man, and so on.
Both films this…
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